Finance
Finance4 Oct 20267 min read

AI Investments Are the War Bonds of the New Cold War

The AI buildout is not a bubble. It is a war bond market. $730 billion this year. Four CEOs who say they would rather go bankrupt than lose. War bonds pay off only in victory.

TQ
The Quant
⁦2026-W40⁩ edition

"I'm willing to go bankrupt rather than lose this race."

That is Larry Page, the co-founder of Google, as investor Gavin Baker reported in 2025. Sam Altman told a Stanford audience in May 2024 that he does not care whether OpenAI burns $500 million, $5 billion, or $50 billion a year — it is "totally worth it" to build AGI. Mark Zuckerberg said in September 2025 that the greater risk is "not being aggressive enough rather than being too aggressive," and that even losing a couple of hundred billion dollars would be preferable to falling behind in the race for superintelligence. Satya Nadella told an internal Microsoft town hall in mid-2025 that he was "haunted" by the story of Digital Equipment Corporation — a dominant tech company made obsolete by a strategic error — and that AI could do the same to Microsoft.

These are not rhetorical flourishes. This article argues that without the existential frame they articulate, the investment behavior of the industry does not make sense. The talk is real. What follows are its implications.

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